Hello coffee enthusiasts,
With “Small Business Saturday” quickly approaching, I’d like to use this blog post to discuss what it means to support local. The concept of supporting local businesses has drastically changed over the past few years from a nice thing people did when it was convenient, to a complete lifestyle choice. As the years progress, I believe this trend will continue, and small businesses all over the world will have an even larger stake in their respective economies.
Now I do have to admit something to all of you lovely readers, there was a time in my life when I was not a “die-hard” small business consumer. Don’t get me wrong, I enjoyed visiting all kinds of different small shops, but I never truly appreciated what it meant to support a local business. This mindset changed pretty dramatically when Laurel and I became members of the small business community.
So what does it take to support small businesses? Well, it’s pretty simple. Just simply choosing any local business over a chain, or corporate business is doing your part. Trust me, once you start checking out some small businesses you’ll quickly realize that their quality is usually better than most of the other options. Making these simple choices on a day-to-day bases can have all kinds of different positive outcomes.
The major impact of shopping small is that you’re positively influencing that business. This is technically the same as if you go to any typical chain restaurant, but the difference is that you can rest assured that your impact was noticed. Every sale counts in the small business world, so that’s why it’s so important to please every possible customer. You can also typically meet the owner and interact with them. At BCB for instance, there isn’t a day that goes by that either Laurel or I aren’t at one of our locations. This ownership involvement causes a much more personal relationship between the staff and customers, which typically leads to a more positive experience all around.
“Small Business Saturday”, is an event founded by American Express. On Saturday, November 25th, all shoppers will be encouraged to support their local businesses. If you see a business displaying a similar graphic to the picture displayed in this blog, make sure to stop in and support them. We’re very excited for this years “Small Business Saturday”, and we hope to see you there!
Until next time,