Hello coffee enthusiasts,
Can anyone believe October is just four short days away? I don’t know about all of you, but I feel like I was just unpacking our Green Mint syrup shipment to prepare for the inevitable Thin Mint Mocha rush for St. Patrick’s Day. Now that I mention it, I would be extremely surprised if any of you were doing something similar to that this past March, but hopefully you get the jist. As exhilarating as a “Seasonal Drinks of this years past” post would be, obviously based off of the title for this week, that is not the case. Instead, I would like to use this post to talk about everyone’s favorite annual last Saturday of September event, the New Cumberland Apple Festival. Last year was Brew Crumberland’s Best’s debut as a vendor at the festival, and it’s very easy to sum up our first experience with this event in one simple word. That magical word would be, completely and utterly UNPREPARED. To say we were unprepared is a serious understatement, but we’re taking some extreme precautions to make sure that doesn’t happen again this year.
So what is the New Cumberland Apple Festival? Well for anyone that isn’t familiar, it is the New Cumberland Olde Towne Association’s largest sponsored event of the year. As members of the association, we here at BCB are very proud of all of the hard work that goes into preparing for this event. The event essentially encompasses everything a great festival would typically offer, but with an awesome Apple theme. There are over 70 food vendors, over 350 craft vendors, live entertainment, pony rides, face painting, raffle drawings, local art, and so much more. The estimated attendance last year was a little over 12,000 people. Now for anyone that’s familiar with the limited size of the town of New Cumberland, let me repeat that. Over 12,000 people! As a coffee vendor doing an event that size for the first time, hopefully it’s easy to see why we were so unprepared.
When it was time for us to prepare for the event last year, we thought we would over shoot, like we usually do for any event, just to be safe. We prepared over double the amount of coffee that we typically bring, 25 airpots worth to give a measured reference, and plenty of pastries. The BCB stand was very humbled when we ran out of coffee 15 minutes before the event even started. Due to all of the uncalculated interest the other vendors had in grabbing a pre-event cup, we were stuck in a coffee-less position until we could get some more down to the stand. Thankfully our shop is only about 10 minutes away from where the event is held, so we were able to have a new supply within the hour. We ended up fully restocking our coffee supply two more times before the day was over, officially making it the worst display of pre-event calculation in our company’s three year history. With this new found knowledge, we have put extra precautions in to make sure we’re ready this time around.
For this year’s Apple Festival The BCB stand will be offering Apple Cinnamon Muffins, and our Apple Crumb Cake Coffee. We will have 6 staff members dedicated specifically to the event, and we will be bringing four times the amount of coffee that we had for last year. Brew Crumberland’s Best will also be open normal business hours from 7am-2pm on Saturday, to ensure that everyone has the option to grab a drink before even heading into the festival. With all of this inventory in place, we should be prepared for anything the New Cumberland Apple Festival has to throw at us.
I want to thank everyone for checking out this post explaining what’s going on in our coffee world. We are very excited for the Apple Festival this Saturday, September 30th at Borough Park in New Cumberland. We invite everyone to come check out our stand and to enjoy the day at the festival. The fun starts at 9:00AM, and if you have any other questions about the festival, make sure to check out applefestivalnewcumberlandpa.com.
Until next time,