Hello coffee enthusiasts,
Today I would like to stray away from the typical “coffee talk”, and focus in on something a little more business oriented by nature. Marketing is an important part of any small businesses list of responsibilities, and as someone who spent many years of schooling learning about the psychology behind marketing, I hope you guys will have an interest in it as well after reading this post. It’s truly amazing how much money businesses spend on marketing, and a large portion of the time, consumers are oblivious to the fact that they’re even being subjected to it. The multiple marketing schemes that we use are a major part of our business, so without further ado, let’s get right into it.
First off, I could start listing the data behind how much money some larger corporations spend annually on marketing. I’m going to hold back from doing this because I want to focus on small-business marketing, but trust me when I say that some of those numbers would appall you. In the small-business world, marketing isn’t about how much money you can afford to spend. In fact, it’s actually the opposite. Small-business marketing is all about how much impact you can make by using the smallest amount of money possible. I would assume that it’s pretty easy to market a large corporation that has hundreds of thousands of dollars set aside in their budget for that exact purpose, but where’s the fun in that? The real challenge is creating quality marketing schemes with little to no money at all, which is something I like to think we here at BCB do pretty well.
Obviously the number one marketing tool for small-businesses is word of mouth. If you can consistently create a positive experience for customers, you never know how many people they will spread that news too. Word of mouth is a pretty simple concept really. If a small-business can positively impact one customer a day, and they tell one of their friends about it, this will lead to exponentially growing in a very short time. This goal is a very attainable way to grow a customer base without having to spend a lot of money.
Another cheap way to focus in on attaining new customers is through Facebook. I’m sure any Facebook users out there are familiar with Facebook ads, but consumers may not know how affordable they really are. A business can run an advertising campaign for as little as 10 dollars, and that campaign can be demographically targeted in many different ways. For instance, BCB can “boost” one of their posts to show up on a predetermined number of people’s newsfeeds, which are all chosen based off of age, location, gender, and even interest in certain key words. The more money a business is willing to put into a boosted post, the more people it will reach, but every a few dollars here and there can make a major impact.
These are just two examples of the many ways BCB spreads the word about what we have to offer. Marketing our business is truly one of my favorite aspects of the job, and we really rely on all of our loyal customers to do their part in bringing in new faces. I hope you guys can now appreciate the effort that goes into every advertisement you see, and I hope that you enjoyed learning a little more about what all goes into running our business.
Until next time,